MOMO Running

At MOMO Running, we engineered a comprehensive fitness ecosystem that transforms the running experience. Our work spanned the entire brand development lifecycle, beginning with creating a distinctive minimalist identity featuring the infinity-inspired logo and vibrant gradient color palette that captures the endless potential of running. We collaborated closely with hardware engineers to develop two innovative products: the LocPod, a compact tracking device in signature orange, and the sleek CheckLoc platform, both designed to seamlessly integrate with runners' existing routines. Our team led the complete UI/UX design of the integrated mobile application, creating an intuitive interface that displays performance metrics with striking visual clarity while maintaining brand consistency. The app's architecture supports event discovery, personalized training plans, and equipment management in a cohesive digital environment. Through close collaboration with software engineers, we ensured that the complex data from our hardware devices translated into actionable insights for users of all levels. This end-to-end approach—from conceptualization to physical product development to digital experience—has positioned MOMO Running as an innovative leader in the competitive fitness technology market, offering runners a unified system that enhances training efficiency and community engagement.